Brand messaging

Successful brands are those that have a distinct market approach and know how to communicate it clearly, consistently and compellingly. We call it foundational brand messaging.

 

For every client we work with, we like to start out by clarifying that core messaging. Some clients have it clearly established already. Others have done so in the past but allowed it to fall out of date. And some have never truly established their underlying brand message.

 

We work with every client to develop, refine and energise their brand narrative. Where required, we start with a focused brand-messaging exercise which helps to identify the key elements that define the brand and need communicating. Where those elements are already identified, we help to convert them into a strong set of core messages and phrases, including brand mission and vision statements, if required.

 

With core brand messaging well established, powerful ongoing marketing is much easier to create.

 

Make contact to discuss your brand communication and what opportunities there are to strengthen it.

Sample work

Click below to view a visual demonstration of our approach to brand naming.

Brand naming sample

Visual of brand naming approach