Brand naming

The most important branding decision you will ever make is what to name your product or service. Because in the long run a brand is nothing more than a name. So say Al and Laura Ries in their highly respected book, The 22 Immutable Laws of Branding.

We ensure that the naming of your brand gets the attention and consideration that it deserves. In an initial thorough and in-depth briefing session, we establish what the brand will stand for, who the target market is, and what the name needs to principally convey. We also pay careful consideration to your wider brand architecture, to ensure that all name proposals will work within the brand context that it will fit.

At its heart, brand naming is both strategic and creative. We maintain the mix of both aspects and create brand name options that convey the brand promise and are distinctive and memorable. All brand name proposals are checked against existing trademark registrations and any potential conflicts will be highlighted in our final proposal document.

Talk to us today to discuss how we can help you by implementing a memorable brand name for your company.

Sample work

Click below to view a visual demonstration of our approach to brand naming.

Brand naming sample

Visual of brand naming approach